Description

Developed a marketing technology (MarTech) solution that empowered a leading dairy company to run hyper-targeted campaigns based on customer behaviour, preferences, and engagement history. The system provided deep insights and segmentation, boosting campaign relevance and ROI.

Key Features

  • Segmentation Engine: Grouped customers based on behaviour, purchase patterns, and interactions.

  • Personalised Campaigns: Enabled targeted marketing across email, SMS, and social channels.

  • Automated Workflow: Built end-to-end automation using Azure Logic Apps and Event Grid.

  • ML Integration: Used Python with Azure ML for predictive scoring and churn analytics.

Technologies Used

  • Back-End: Python, Azure Functions, Logic Apps

  • MLOps: Azure ML, Event Grid

  • Front-End: ReactJS dashboard for marketing teams

  • Data: Azure Blob Storage, SQL DB

Design Highlights

  • Real-time feedback loop from campaign results into segmentation models

  • Seamless integration with CRM and analytics platforms

  • Visual drag-and-drop interface for campaign configuration